Welcome to the guest lecture ’The A-Z of service design’ with Lucy
Kimbell, Director of the Innovation Insights Hub, University of the Arts
London and author of Service Innovation Handbook.
Kimbell will take you on a whirlwind tour of the field of service design.
Drawing on her experience of working in design for social innovation
and design for policy, as well as commercial contexts, she will give you
an overview of the key concepts and the things you need to watch out
for if you are doing this kind of work.